AI Influencers: The Secret to Viral Success

AI Influencers: Revolutionizing the Influencer Industry

Reading time : 1 minute, Discovery Chepe Id-377-VID
Published in 07-28-2024

ai influencers

A virtual influencer is a digital character created by computer, generally using 3D animation techniques and artificial intelligence, which is used to interact with the public on social networks as if it were a real person. Photo Instagram Lil Miquela and BermudaIsbae.

 

Virtual influencers are gaining ground, created with artificial intelligence (AI), they are revolutionizing the world of marketing. These characters, with unique personalities and aesthetics, attract thousands of followers and generate a real impact on the brands with which they collaborate. Let's take a look at the most successful virtual influencers:

1. Lil Miquela (@lilmiquela): With more than 3 million followers on Instagram, Lil Miquela is one of the most popular virtual influencers in the world. Created by Brud, a creative technology company, Miquela has an urban aesthetic and an outgoing personality. She has collaborated with brands such as Prada, Calvin Klein and Samsung.

2. Shudu Gram (@shudu.gram): Shudu is the world's first virtual supermodel. Created by photographer Cameron-James Wilson, Shudu has a hyper-realistic look and striking beauty. She has been the face of Balmain, Fenty Beauty and Vogue.

3. Bermuda (@bermudaisbae): Bermuda is a virtual influencer with a futuristic aesthetic and a touch of mystery. Created by the Brud agency, Bermuda has a sarcastic and humorous personality. She has collaborated with brands such as Absolut Vodka and Puma.

4. Blawko (@blawko22): Blawko is a virtual influencer with an urban style and a rebellious attitude. Created by the Brud agency, Blawko has an irreverent and defiant personality. He has collaborated with brands such as Supreme and Off-White.

5. FN Meka (@fnmeka): FN Meka is the world's first virtual rapper. Created by Anthony Martini, FN Meka has a futuristic aesthetic and a powerful voice. He has collaborated with artists such as Gunna and Lil Pump.

Why are they so successful? Virtual influencers have several advantages over human influencers. Firstly, your image is completely controllable, allowing brands to create characters that fit their aesthetics and values. Secondly, your content can be generated automatically, which reduces costs and production time. Third, their reach is global, as they are not limited by physical borders.


What does this mean for the future of marketing?

The rise of virtual influencers is a trend that is increasing. These characters are likely to play an increasingly important role in digital marketing in the future. Brands that want to remain relevant will have to adapt to this new reality and learn to work with virtual influencers. The use of virtual influencers allows brands to differentiate themselves from the competition and show themselves as innovative and avant-garde companies. In summary, virtual influencers offer a series of advantages that make them a powerful tool for 21st century marketing. Brands that want to remain relevant in the market will have to adapt to this new trend and learn to work with these digital phenomena.

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